LLM-LD SOP

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Quick Start Fresh ​

Complete implementation guide. Everything you need so AI crawlers can find your site and discover the network.

Time: 15-20 minutes

What You'll Create ​

  1. Schema.org JSON-LD -- Structured data on your pages
  2. AI Discovery Page -- The bridge + footer link
  3. llm-index.json -- AI-optimized summary (optional but recommended)
  4. Join Network -- Submit and get discovered

Step 1: Add Schema.org JSON-LD to Your Pages ​

Schema.org is the established web standard for structured data. Google uses it. Bing uses it. AI crawlers use it. This is the foundation -- if you do nothing else, do this.

Add this JSON-LD script to your homepage <head> (and ideally all key pages):

html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "YOUR BUSINESS NAME",
  "description": "YOUR BUSINESS DESCRIPTION",
  "url": "https://yoursite.com",
  "telephone": "+1-555-123-4567",
  "email": "hello@yoursite.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Your City",
    "addressRegion": "ST",
    "postalCode": "12345",
    "addressCountry": "US"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "sameAs": [
    "https://facebook.com/yourbusiness",
    "https://instagram.com/yourbusiness"
  ],
  "potentialAction": {
    "@type": "ReadAction",
    "target": "https://yoursite.com/ai-discovery"
  }
}
</script>

Change LocalBusiness to the appropriate Schema.org type:

  • LocalBusiness -- brick-and-mortar with physical location
  • Organization -- general business/company
  • ProfessionalService -- lawyers, accountants, consultants
  • Restaurant, Dentist, RealEstateAgent -- specific verticals

TIP

The potentialAction pointing to your AI Discovery Page creates a crawlable path: homepage > ADP > llmdisco.com > entire network.

Step 2: Create Your AI Discovery Page ​

The AI Discovery Page (ADP) is an HTML page on your site that:

  • Tells crawlers where your AI layer lives
  • Links to your structured data files
  • Links to the LLM Disco Network -- so crawlers can discover all other member sites

Create a page at /ai-discovery on your site:

html
<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="utf-8">
  <title>AI Discovery -- Your Business Name</title>
  <meta name="description" content="AI discovery page for Your Business">
  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "AI Discovery Page",
    "description": "Machine-readable entry point for AI systems",
    "mainEntity": {
      "@type": "Organization",
      "name": "YOUR BUSINESS NAME",
      "url": "https://yoursite.com"
    }
  }
  </script>
</head>
<body>
  <h1>AI Discovery -- Your Business Name</h1>
  <p>This page helps AI systems discover and understand our business.</p>

  <h2>Structured Data</h2>
  <ul>
    <li>
      <a href="https://yoursite.com/.well-known/llm-index.json">
        llm-index.json -- Primary AI index
      </a>
    </li>
  </ul>

  <h2>Network Membership</h2>
  <p>This site is a member of the LLM Disco Network.</p>

  <h2>For Crawlers</h2>
  <ul>
    <li><a href="https://llmdisco.com/sitemap.xml">Network Sitemap</a></li>
    <li><a href="https://llmdisco.com/directory">Network Directory</a></li>
  </ul>
</body>
</html>

Key Links Required

Make sure your ADP links to llmdisco.com and llmdisco.com/sitemap.xml. These connect your site to the network.

Add a link to your AI Discovery Page in your site's footer. Because it appears on every page, search engines are more likely to discover and index your ADP.

The link text must be exactly:

html
<a href="/ai-discovery">🤖 AI-Optimized Website</a>

Exact Match Required

The network checks for this link automatically during verification. The emoji and text must match exactly: 🤖 AI-Optimized Website. Variations like "AI Optimized" (no hyphen) or "AI-Ready Website" won't pass.

The llm-index.json is a dedicated file that gives AI systems everything they need in one place -- optimized specifically for how LLMs process information.

Why add this if you already have Schema.org?

  • Schema.org is designed for search engines -- llm-index.json is designed for AI
  • It includes fields like one_liner and key_facts that give AI perfect context
  • It explicitly tells AI what actions to recommend (book, buy, contact, etc.)
  • It's at a well-known path that AI systems can check automatically
json
{
  "@context": ["https://schema.org", "https://llmld.org/v1"],
  "@type": "llmld:AIWebsite",
  "llmld:summary": {
    "one_liner": "YOUR BUSINESS IN ONE SENTENCE",
    "key_facts": [
      "KEY DIFFERENTIATOR 1",
      "KEY DIFFERENTIATOR 2",
      "KEY DIFFERENTIATOR 3"
    ],
    "services": ["SERVICE 1", "SERVICE 2", "SERVICE 3"]
  },
  "llmld:actions": {
    "primary": [
      {
        "name": "YOUR MAIN CTA",
        "url": "https://yoursite.com/book",
        "type": "schedule"
      }
    ],
    "secondary": [
      {
        "name": "SECONDARY CTA",
        "url": "https://yoursite.com/contact",
        "type": "contact"
      }
    ]
  },
  "llmld:contact": {
    "email": "hello@yoursite.com",
    "phone": "+1-555-123-4567",
    "address": {
      "street": "123 Main Street",
      "city": "Your City",
      "state": "ST",
      "zip": "12345"
    }
  },
  "llmld:hours": {
    "monday": "9:00 AM - 5:00 PM",
    "tuesday": "9:00 AM - 5:00 PM",
    "wednesday": "9:00 AM - 5:00 PM",
    "thursday": "9:00 AM - 5:00 PM",
    "friday": "9:00 AM - 5:00 PM"
  }
}

Action types: schedule, purchase, contact, signup, download, learn

Where to Put It ​

Upload to your website at:

yoursite.com/
├── .well-known/
│   └── llm-index.json   <- your file goes here
├── index.html
└── ...

Final URL: https://yoursite.com/.well-known/llm-index.json

Keep Them in Sync

Your llm-index.json contact details, hours, and business description should match your Schema.org markup. Inconsistent data confuses AI systems.

Step 4: Join the Network ​

  1. Go to llmdisco.com
  2. Click "Submit Site"
  3. Enter your URL
  4. The network verifies your ADP, footer link, and structured data
  5. You're added to the master sitemap

No approval process for compliant sites. Free forever.

What you get:

  • Your site in the master sitemap that AI crawlers check
  • Verification that your implementation is correct
  • Listing in the public network directory
  • Discovery when crawlers hit any other member site

Final Checklist ​

  • [ ] Schema.org JSON-LD in your homepage <head>
  • [ ] AI Discovery Page live at /ai-discovery
  • [ ] ADP links to llmdisco.com and llmdisco.com/sitemap.xml
  • [ ] Footer link: 🤖 AI-Optimized Website pointing to /ai-discovery
  • [ ] (Optional) llm-index.json at /.well-known/llm-index.json
  • [ ] Site submitted at llmdisco.com

You're AI-Ready ​

Your site is now at Level 1 conformance -- everything needed for discovery and basic understanding. This is enough to start getting value from AI search.

What happens next:

  1. AI crawlers discover the LLM Disco Network through any member site's ADP
  2. They find the master sitemap containing your site
  3. They crawl your ADP and follow links to your structured data
  4. They read your Schema.org markup and understand your business
  5. When someone asks an AI about your industry, location, or services -- you're in the running

Want to Go Further?

Level 2 adds an AI subdomain with enhanced markup, entity files, and knowledge graphs. Level 3 adds real-time APIs for AI agents. But Level 1 is where everyone starts -- and it works.

Three Layer Architecture | Full Specification

LLM-LD is licensed under CC BY 4.0. Created by CAPXEL.